Track and optimize campaign performance from every link
Aggregate performance from all channels so you understand the customer journey and adjust content to increase conversions without complex setup
Why you need to track link performance
When running multiple campaigns, channels, and touchpoints, you need to know exactly
Know exactly which touchpoints perform best
Track links by traffic source (Meta, TikTok, Google...) to see which drives the most clicks and conversions
Optimize budget based on data
Real-time data helps you adjust budget and content as soon as you see performance decline
Understand user behavior in context
Know which devices your target customers use and where they concentrate to improve content and increase conversion rates
Clear reports for team & clients
Easily filter reports by date and download detailed data. Know when, where, and how your target audience interacts with links
Link tracking features
Not just click tracking — Li2 helps you understand the entire interaction lifecycle of every link
Record conversions with Li2 in just 3 steps
Not just click tracking — Li2 helps you understand the entire interaction lifecycle of every link
Install Li2 code
Add the Li2 code to your website or landing page to start recording interaction data.
Set up actions to track
Define important actions such as email signup, form submission, or purchase completion.
View conversion data in Li2
All interactions and conversions are recorded and displayed directly in the Li2 system.
Know exactly which source generates conversions and revenue
Identify channels, campaigns, and touchpoints that deliver real value like signups, purchases, or important actions — to allocate budget where it matters
Optimize conversions based on data from every link
Track every touchpoint in the customer journey to know what truly drives conversions and revenue
E-commerce
Track links from ads to orders. Accurately measure which links, campaigns, and touchpoints generate revenue to optimize ROAS.
Quality Lead Generation
Evaluate lead quality by link source. Know which link, which campaign leads come from and their behavior before converting.
Multi-Channel Attribution
Track multi-channel customer journeys. Record multiple touchpoints before conversion instead of just looking at the last click.
A/B Testing for Ads
Compare performance of multiple links in the same campaign. Quickly test messaging, channels, or landing pages based on click and conversion data.
Affiliate Marketing
Track affiliate link performance. Identify publishers, links, and sources that drive real conversions to prevent fraud.
Retargeting
Retarget based on link behavior. Leverage click and conversion data to build more accurate retargeting audiences.
99.9%
Platform stability during usage
Custom
Additional parameters
Realtime
Data updates
Unlimited
Pixels per link
Make marketing decisions based on data, not gut feelings
Start tracking conversions from every link today to simplify reporting and measure the true ROI of your marketing campaigns
Request a Consultation
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Got questions? We have answers.
No. Li2 does not replace existing systems. Li2 helps businesses record interactions and conversions at touchpoints.
No. Installing the Li2 code and setting up tracking events is designed to be simple with guidance from the Li2 team.
Conversions are recorded directly in the Li2 system, right at the point of interaction.