Li2.ai vs Bitly
Learn how Li2.ai compares to Bitly and why Li2.ai is the best Bitly alternative for link management, behavior analytics, and conversion tracking.
Li2.ai is a modern, powerful take on link management
Go beyond basic link shortening. Li2.ai gives your marketing team branded short links, session replay, heatmaps, conversion tracking, and deep analytics — all in one platform designed for growth.
Li2.ai vs Bitly
at a glance
Li2.ai is the #1 alternative to Bitly. With Li2.ai, you get a more powerful and intuitive platform with built-in behavior analytics and conversion tracking — at a fraction of the cost.
Start for freeCompare plans Find the perfect fit |  FREE |  FREE |
|---|---|---|
Monthly Pricing How much it costs per month | Free | Free |
Short Links Number of short links you can create | Unlimited | 5/mo |
Custom Domains Create branded short links with your own domain | 1 domain | |
Advanced Analytics Access country, city, device, OS and referrer data | ||
UTM Builder Easily build UTM links with a nifty UTM builder | ||
QR Codes Generate QR codes for your short links | Unlimited | 2/mo |
Session Replay Record and replay user sessions on your website | ||
Heatmaps Visualize where users click, move and scroll | ||
Conversion Tracking Track leads, sales and conversions from your links | ||
Funnel Analysis Visualize your conversion funnel step by step | ||
Smart Targeting Route users based on device, location, or time | ||
Link Expiration Automatically expire links after a set date or time | ||
Link Password Protect links with a password to restrict access | ||
Custom Redirect Code Choose the HTTP redirect type: 301, 302, 307, etc. | ||
Click Limit Limit how many times a link can be clicked | ||
Custom Dashboards Build custom analytics dashboards for your workspace | 3 | |
API Access Programmatic access to all Li2.ai features | 1,000 req/mo | |
Team Members Number of teammates you can invite to your workspace | 1 user | 1 user |
Analytics data retention How long your analytics data will be kept on the platform | 7 days | |
AI insights AI-powered insights & reporting for your link analytics | ||
Change your link destination Update the destination URL of your short links | Unlimited | |
UTM templates Streamline UTM management across your team with pre-built templates | ||
Change Slug Change the slug (short code) of your existing links | 2 times/link | |
Query parameter passing Passing custom query parameters to the destination URL | ||
Developer SDKs Best-in-class developer SDKs for programmatic link creation | ||
Beautiful, intuitive UI No complex, confusing dashboards. | ||
| Book a demo → | Start for free |
Migrate in minutes
Switching from Bitly to Li2.ai is effortless. Get set up quickly and start enjoying better features and analytics right away.
Step 1
Export your Bitly links
Download your link history CSV from your Bitly account settings.
Step 2
Import to Li2.ai
Upload your CSV or use our direct import tool to migrate your links in a few clicks.
Li2.aiImported all your links from Bitly to Li2.ai!
Step 3
You're all set
Your links are live on Li2.ai with full analytics and conversion tracking activated.
5 out of 5
5 out of 5
4.8 out of 5Supercharge your marketing with Li2.ai
Ready to switch from Bitly? Get started for free today and experience the difference.
✓ Free to start · ✓ No credit card required · ✓ Migrate from Bitly in minutes