Website Behavior Analysis — Know Exactly Where Visitors Get Stuck
See where visitors click, where they abandon forms, and why they leave before converting.
Page views tell you who arrived. Not why they left.
Low conversion can come from many different causes
Root Cause
CTA button hidden below the fold on mobile
Form too long with unnecessary steps
Bug during checkout on certain browsers
Speed or mobile-incompatible design friction
Not just knowing what visitors did — you know which behaviors actually generate leads and revenue.
Tells you "What happened" in the form of macro data.
Shows you "Why it happened" visually.
All features work right after installing SDK
No need to enable separate tools. No complex configuration.
Heatmap Analytics
See click density, scroll depth, and which parts of the page are completely ignored.
Session Replay
Watch complete user sessions to understand exactly how they interact with your page.
Form Analytics
Track form interactions, discover which fields users skip or where they abandon the form.
Visual Event Tracking
Tag events on any element without changing code. Select points directly from the interface.
Funnel Analysis
Find each step in the user journey and discover where they exit the funnel.
Start understanding what's impacting your website
Easy setup, visualize all data just minutes after creating account.
From traffic to conversion — in one workflow
Li2 connects interaction data, conversion and attribution in one dashboard.
or combined operations
Interactions tied to traffic source
Know which campaign or traffic source each session came from — instead of viewing website data in isolation.
Connect data from campaign to website
Li2 Smart Link keeps the link between traffic source, session and conversion within the same marketing journey.
Improve forms, funnels and website experience
Interaction data helps identify friction points in forms, checkout or landing pages to prioritize changes with clearer impact.
Setup in minutes.
Just paste a single script snippet into your page <head>. All Heatmap, Session Replay, Funnels, Event Tracking data will start measuring automatically without affecting page load speed.
For out of the box reports and session replays, install Li2 SDK on your site
Paste this snippet into the head of every page of your website.
<script src="https://cdn.li2.ai/li2_pk_*****" defer></script>
Includes:
Insights the marketing team discovers first
Data from website interactions, sessions and conversions — not just assumptions.
CTA outside the scroll zone
The main call-to-action button is placed at the bottom, while 70% of users leave before scrolling there.
Safari Checkout Error
Discovered a display error for the payment button on Safari Mobile — silently draining 30% of Ads budget reaching iOS users.
Form Abandonment
Form requires too much mandatory information causing 40% of users to abandon midway.
Users clicking element mistaken for button.
Rage clicks concentrated on a product image — users mistaking it for a clickable link.
Facebook traffic bounces 3x higher than Email.
Facebook Ads traffic has a bounce rate of 78% vs 26% from Email.
Built for every team
See how different teams use Li2.ai to achieve their goals
Growth & Marketing
Optimize the purchase funnel from advertising campaigns, minimize conversion costs (CPA) and rapidly increase ROI.
E-commerce & Brands
Identify barriers blocking users' add-to-cart and checkout journey on mobile.
Current Li2 Starter Users
Your current Starter plan already integrates basic Link Tracking & Site Analytics. Upgrade to Pro to get:
Questions & Answers
Frequently asked questions
Explore other solutions
Discover supporting features of the Li2 ecosystem
Smart Link & Link Journey
Create intelligent deep links and track the complete journey from link to conversion
Explore feature
Conversion Tracking
Attach conversion events to each channel, campaign and specific behavior on website
Explore feature
Ready to upgrade your website analytics experience?
Activate SDK once, unlock the full power of Heatmap, Session Replay and Funnel Builder. Try Pro plan free for 14 days.
