Understand What's Impacting Conversions
Li2 Heatmap visualizes interaction data on each page to help you identify areas attracting attention and the areas that need improvement.
Know exactly what's impacting interactions
Heatmap converts aggregate interaction data into a visual color layer — so you instantly see which zones attract engagement and which are being ignored completely.
You see results
Dashboards tell you what happened. But it's very hard to pinpoint which area on the page is affecting the experience or conversions.
Hard to identify the root cause
You see what's impacting results
Heatmap visualizes interaction data to identify which areas attract attention and which areas need to be prioritized for improvement.
Understand data in real context
You see results
Dashboards tell you what happened. But it's very hard to pinpoint which area on the page is affecting the experience or conversions.
You see what's impacting results
Heatmap visualizes interaction data to identify which areas attract attention and which areas need to be prioritized for improvement.
Hard to identify the root cause
Understand data in real context
Understand what's affecting your website performance
Heatmap turns interaction data into visual signals so your marketing, growth, and ecommerce teams can make decisions based on real data.
Click Map
Know which areas are attracting interaction
Identify which CTAs, buttons, or content are getting the most attention on the page. Then prioritize improvements in areas that directly impact conversions.
Scroll Map
Put important content in the right position
Understand how far down the page users typically scroll. Avoid placing CTAs, forms, or key messages in areas that rarely get seen.
Rage Click Detection
Spot friction points in the experience
Identify areas with unusual interaction signals like repeated clicks on the same spot. These can indicate UI bugs, mismatched expectations, or unclear UX.
Device Comparison
Understand the gap between desktop and mobile
Compare interaction data by device type. Find areas that perform well on desktop but don't deliver the same experience on mobile.
Understand the reason behind interaction data
Heatmap tells you what's happening on the page. Li2 helps you find out why it's happening.
COMBINED FLOW
Heatmap
Detect areas with unusual interaction signals.
Session Replay
Analyze related sessions to understand the interaction context.
Funnels
Evaluate the impact of those interactions on the conversion journey.
Adjust
Improve layout, CTAs, or content based on real data.
Re-measure
Observe how interaction data changes after deployment.
Start making layout decisions based on real interaction data
Install the SDK — Li2 collects data and displays the Heatmap as soon as visitors arrive.
Try Pro for freeStart collecting heatmap data in minutes
Just add a small snippet to your website. Li2 will start recording interaction data and displaying Heatmaps as soon as visitors load the page.
To get heatmaps and analytics out of the box, install Li2 Analytics on your site
Paste this snippet into the head of every page of your website.
For teams that make data-driven decisions
Every team in a business finds important insights to act on quickly.
Improve add-to-cart rates
Understand which areas on product pages are attracting or interrupting engagement before customers make a purchase.
Optimize landing pages & campaign performance
Compare interaction data across landing pages to identify which layouts and content deliver better results.
Evaluate design decisions
Validate or adjust interface changes based on real interaction data rather than intuition.
Heatmap FAQs
Everything you need to know about how Li2 protects website performance and collects interaction data.
Heatmap is part of the customer journey measurement system
Heatmap helps you understand interaction data. Combined with Session Replay, Funnel Analysis, Event Tracking, and Customer Journey, you can evaluate the impact of those interactions on conversions and business outcomes.
Session Replay
When Heatmap detects unusual interaction signals, visually replay real website interactions to analyze the experience of specific sessions.
Funnel Builder
Build step-by-step conversion funnels, instantly identify unusual drop-off points, and directly open session videos of users who abandoned at that step.
Event Tracking
Tag measurement events with just a visual click — no deep code intervention required.
Site Analytics
Session and engagement overview across the entire website. A dashboard analyzing overall traffic, devices, referral sources, and basic visit behavior.
Understand what's impacting conversions
Analyze interaction data by page, device, and conversion journey to prioritize changes with the clearest impact.